Deng Xiaoping once described managing the economy as crossing the river by feeling the stones—in other words have a direction but be adaptive. But in a world of constant change, how do you determine the right thing to do or which pebble to tread on? How do you understand where you’re going and where you need to go? How do you know if your strategy is right? Is there even such a thing?
Simon Wardley examines the issue of situational awareness and explains how it applies to technology. Using examples from government, finance and defense, Simon explores how you can map your environment, identify opportunities to exploit, and learn to play the game.
Simon Wardley is a researcher for the Leading Edge Forum focused on the intersection of IT strategy and new technologies. Simon is a seasoned executive who has spent the last 15 years defining future IT strategies for companies in the FMCG, retail, and IT industries—from Canon’s early leadership in the cloud-computing space in 2005 to Ubuntu’s recent dominance as the top cloud operating system. As a geneticist with a love of mathematics and a fascination for economics, Simon has always found himself dealing with complex systems, whether in behavioral patterns, the environmental risks of chemical pollution, developing novel computer systems, or managing companies. He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure, and cybernetics.
Simon’s most recent published research, “Clash of the Titans: Can China Dethrone Silicon Valley?,” assesses the high-tech challenge from China and what this means to the future of global technology industry competition. His previous research covers topics including the nature of technological and business change over the next 20 years, value chain mapping, strategies for an increasingly open economy, Web 2.0, and a lifecycle approach to cloud computing. Simon is a regular presenter at conferences worldwide and has been voted one of the UK’s top 50 most influential people in IT in Computer Weekly’s 2011 and 2012 polls.
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