Reliance only upon traditional data could lead to a catastrophic decision. Paul Brook explores the music industry to show how using modern information points, derived from technologies within the Hadoop framework, brings new data that changes the way a business or organization makes decisions.
Paul Brook is the EMEA big data analytics team lead at Dell EMC, where he leads a team of specialists working with customers, business partners, and technology integrators to deliver analytics and big data solutions that make money and save money for partners and customers. Previously, Paul was responsible for various programs within Dell, including hyperscale/cloud and high-performance computing. Prior to Dell, Paul held sales and product management roles within the applications development and managed services sectors and worked for a UK consultancy that specialized in business performance improvement.
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