The EU’s General Data Protection Regulation (GDPR) (and the revamp of the ePrivacy Directive/Regulation) is an ambitious legal project to reinstate the rights of “data subjects” within an increasingly lucrative, and hopefully beneficial, data ecosystem. With increased fines of up to 4% of global turnover or €20 million (whichever is higher), privacy risk has risen to board-level discussions. Aurélie Pols explores the legal obligations on companies and their respective interpretations and looks at how scale and integrity will be safeguarded in the data we increasingly base decisions upon in the long term.
Aurélie Pols is the chief visionary officer of Mind Your Group by Mind Your Privacy and teaches privacy and ethics at IE Business School in Madrid and Solvay Business School in Brussels. Aurélie designs data privacy best practices, documenting data flows in order to limit privacy backlashes and minimizing risk related to ever-increasing data uses while solving for data quality—the most accurate label would probably be "privacy engineer.” She used to follow the money to optimize data trails; now she follows the data to minimize increasing compliance and privacy risks and implement security best practices and ethical data use. Her mantra is: Data is the new oil; Privacy is the new green; Trust is the new currency. She has spent the past 15 years optimizing (digital) data-based decision-making processes. She also cofounded and successfully sold a startup to Digitas LBi (Publicis) and served as data governance and privacy advocate for leading data management platform (DMP) Krux Digital Inc. prior to its acquisition by Salesforce. Aurélie has spoken at various events all over the globe, including SXSW, Strata Data Conference, the IAPP’s Data Protection Congress, Webit, and eMetrics summits, and has written several whitepapers on data privacy and privacy engineering best practices. She is a member of the European Data Protection Supervisor’s (EDPS) Ethics Advisory Group (EAG), cochairs the IEEE’s P7002—Data Privacy Process standard initiative, and serves as a training advisor to the International Association of Privacy Professionals (IAPP).
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