Presented By O'Reilly and Cloudera
Make Data Work
22–23 May 2017: Training
23–25 May 2017: Tutorials & Conference
London, UK

Making a change: Digital transformation and organizational culture

Ellen Friedman (Independent)
11:0011:30 Tuesday, 23 May 2017
Data 101
Location: Capital Suite 14
Level: Non-technical
Average rating: ***..
(3.17, 6 ratings)

The potential value in big data is now widely recognized, and businesses are adopting a selection of new technologies to collect, store, and process data at large scale. But getting the benefits of these approaches takes more than just learning to run new technologies. A transformation in how people think about data, how they plan projects, and how they make the decisions that accompany the digital transformation is also needed. In essence, the whole industry is undergoing a career change.

Ellen Friedman offers practical guidance on how to adopt an organizational culture that supports digital transformation, using examples of emerging technologies that include message transport technologies such as Apache Kafka, stream processing with Apache Flink, the SQL query engine Apache Drill, and a highly scalable document-style NoSQL database—plus real-world use cases from a variety industries. Along the way, Ellen explains how to take advantage of the added flexibility of big data approaches, technologies, and design strategies that support microservices and how to work with large-scale data on-premises and in the cloud.

Topics include:

  • How to take advantage of flexibility offered by new technologies
  • Getting past preconceptions based on past experience in order to embrace new approaches
  • The importance of providing a safe environment for innovation and exploration
  • New designs in architecture that support multitenancy and microservices
Photo of Ellen Friedman

Ellen Friedman


Ellen Friedman is a data technologist with a Ph.D. in biochemistry. She is a committer for Apache Drill and Apache Mahout projects and co-author of books including AI & Analytics in Production, Machine Learning Logistics, Streaming Architecture, the Practical Machine Learning series, and Introduction to Apache Flink, all published by O’Reilly Media. Ellen has been a keynote speaker at JFokus in Stockholm, Big Data London and NoSQL Matters Barcelona and an invited speaker at Strata Data conferences, Berlin Buzzwords, Nike Tech Talks, and the University of Sheffield Methods Institute.