Dan Jermyn joined the Royal Bank of Scotland in 2012. After stints in digital analytics and optimization, Dan is now driving new value streams for the bank and its customers as head of big data. A poacher-turned-gamekeeper, Dan learned his trade as a consultant and then head of analytics for an agency, where he led engagements with a host of major corporate and governmental organizations. In addition, he is a pioneer in digital marketing technology, having cofounded the SiteTagger platform, acquired by BrightTag (now Signal) in 2012.
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