Presented By O'Reilly and Cloudera
Make Data Work
31 May–1 June 2016: Training
1 June–3 June 2016: Conference
London, UK

The datafication and "datafuncation" of our business

Chris Kammermann (Shazam)
14:05–14:45 Thursday, 2/06/2016
Location: Capital Suite 7

Prerequisite knowledge

Attendees should download the Shazam app before the session so you can take part in all the session's interactive elements.


Shazam is one of the world’s most popular apps, used by more than 100 million people each month to identify music, get song lyrics, and discover the music that artists discover themselves. Chris Kammermann explores how big data is helping to guide the future of Shazam and how the company is empowering employees to have fun with big data through tools like Splunk—in turn helping to create new products and revenue streams, as well as the term “datafuncation." Chris reviews Shazam’s data story, detailing how the company became “datafied” and able to share the value of its big data across the marketing and music industries.

Photo of Chris Kammermann

Chris Kammermann


Chris Kammermann grew up on the edge of the Australian outback with a pet Kangaroo and a talent for sheep shearing (current record: 15 in one day). Chris ventured over to the UK on a backpack visa in 2008 and has been working in British IT ever since. The team lead for service engineering infrastructure at Shazam since 2014, Chris describes himself as a jack of all trades and a general nice guy.