Frank Cuypers offers a case study about the research and metric that were constructed as the standard for the tourism industry to monetize the value of marketing actions online. This is is a story about data and tactics, tourism and politics, and Star Trek.
Frank Cuypers is a world leader in place marketing and place making. Currently, Frank is a strategist for the Canadian company Destination Think! where he offers his deep insights into city making and city marketing. In addition to being a speaker at international conferences in North America, Europe, and Australia, a marketing professor, and an advisor in policy and place making for a variety of European cities, Frank has also been a business journalist, festival programmer, and manager of business intelligence and marketing research. He is also a keen traveller and insists on returning to Berlin each year because it’s the “ever-unfinished city.” Frank recently started a new project about urban DNA called Why Your City?.
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