Presented By O'Reilly and Cloudera
Make Data Work
31 May–1 June 2016: Training
1 June–3 June 2016: Conference
London, UK

The business bottom line of data lakes: Real-life experiences

Franz Aman (Informatica)
16:35–17:15 Thursday, 2/06/2016
Location: Capital Suite 7
Average rating: ****.
(4.00, 1 rating)

Data is no longer a by-product of business transactions; now, data is the business. Franz Aman explains how data lakes can put the power of big data into the hands of every business person, sharing the inside scoop on how he turned marketing into a new kind of revenue-generation machine using big data technology and a marketing data lake and interviewing an Informatica customer about how data lakes have innovated and transformed their business.

This session is sponsored by Informatica.

Photo of Franz Aman

Franz Aman


Franz Aman is senior vice president of brand and demand at Informatica, where he is responsible for branding, global demand generation, marketing operations, content, and digital marketing. Previously, Franz held numerous executive positions within industry-leading technology companies, including SAP, BusinessObjects, BEA Systems, SGI, and Sun Microsystems. He has more than 20 years of experience in leadership and innovation across marketing, including global product marketing, product management, strategy, brand, and communications. Franz holds a degree in geophysics from Ludwig-Maximilians University, Munich, Germany.

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Sivakumar Rajarethinam
9/06/2016 17:28 BST

Is it possible to get the presentation spoken in the conference?