Data is no longer a by-product of business transactions; now, data is the business. Franz Aman explains how data lakes can put the power of big data into the hands of every business person, sharing the inside scoop on how he turned marketing into a new kind of revenue-generation machine using big data technology and a marketing data lake and interviewing an Informatica customer about how data lakes have innovated and transformed their business.
This session is sponsored by Informatica.
Franz Aman is senior vice president of brand and demand at Informatica, where he is responsible for branding, global demand generation, marketing operations, content, and digital marketing. Previously, Franz held numerous executive positions within industry-leading technology companies, including SAP, BusinessObjects, BEA Systems, SGI, and Sun Microsystems. He has more than 20 years of experience in leadership and innovation across marketing, including global product marketing, product management, strategy, brand, and communications. Franz holds a degree in geophysics from Ludwig-Maximilians University, Munich, Germany.
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