Presented By O'Reilly and Cloudera
Make Data Work
31 May–1 June 2016: Training
1 June–3 June 2016: Conference
London, UK

Developing a successful big data strategy

14:55–15:35 Thursday, 2/06/2016
Location: Capital Suite 7
Average rating: ***..
(3.25, 8 ratings)

Many businesses have undertaken big data projects, but for every successful project, there are dozens that have failed or stagnated. Customers are realizing they need to understand both the business outcomes and technology in order to target their goals more accurately, including the challenges of Hadoop at scale, the maturity of their organization, and how it affects their strategy. Whether you’re an innovator, a late adopter, or somewhere in between, join Seb Darrington as he explores the reasons why such projects hit obstacles, typical challenges, and how to overcome them along your own big data journey.

This session is sponsored by EMC.

Seb Darrington


IT veteran and big data evangelist Sebastian Darrington has worked in the industry for over 20 years. At EMC, Seb is responsible for driving its big data analytics offering in EMEA. This involves helping many global, European-based customers realize the value and benefits of using big data to empower them to grow, innovate, and remain competitive. He works with leading IT manufacturers and system integrators right through to the latest technology startups. Prior to joining EMC, Sebastian held a variety of senior technical consulting roles, including head of the EMEA technical practice at Kashya, head of technical strategy at Source Consulting, and the EMEA technical practice head at Veritas. He can be found blogging on The Storage Chap as well as on Twitter, discussing latest developments, topics, and themes of interest to the wider IT industry, including storage, big data, and beyond. Outside of work, Seb is a keen runner, and when he’s not training for the latest half marathon, he takes to the skies flying radio-controlled aircraft. He is married with two young sons and lives in the UK.