“What should I eat?” The answer sits at the ever-evolving intersection of what I want to eat, what’s good for me, and what’s around. Technology platforms aimed at improving eating, ordering, and human nutrition are all working from incomplete and incompatible datasets. But by consolidating food information and capturing every variable that a person would potentially use to make a decision, we can enrich our understanding of consumer intent. Taryn Fixel investigates the bioindividuality of food choices and explains how flexible data structures are capturing real-time food behaviors that will transform our understanding of nutrition and human health.
Taryn Fixel is the founder of ingredient1, a food-tech startup removing the chaos from food. Ingredient1 is the premier resource for people to discover food based on bioindividual diet needs, taste, and philosophy—and get the social recommendations that give shoppers the confidence in their food choices. Ingredient1 is creating an interconnected ecosystem for consumers, the food industry, and medicine: this is the foundation for knowing how food impacts human health. Launched in March 2015, ingredient1 was rated one of the top Health and Wellness Apps of 2015 and named one of three Big Ideas Changing the Way We Eat by Inc. magazine. Prior to ingredient1, Taryn was an investigative and documentary journalist for CNN and CBS. She traveled the nation and the globe reporting on events from Hurricane Katrina to the Arab Spring. Taryn has been recognized and honored for her work in broadcast journalism, earning Peabody awards in 2008, 2011, and 2012, and is also a New York Festival gold and silver medal winner for social issue documentaries and best investigative long-form report, respectively.
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