How many ways can data be monetized? Data fuels better financial outcomes for a firm. Mona Vernon explains how data-driven decision making drives better customer-experience design and more efficient operations and why data is also an asset that can be sold, traded, or used to create new marketplaces. Mona outlines a framework to structure thinking about data monetization and how to explore these new business opportunities and discusses the skills and capabilities you need to make the most of your data.
Mona Vernon is vice president of Thomson Reuters Labs, which partners with customers and third parties, such as startups and academics, on new data-driven innovations. Previously at Thomson Reuters, Mona ran the Emerging Technology group and launched an Open Innovation Challenge program across the enterprise. Prior to joining Thomson Reuters, she held product development and management roles in technology startups. Mona is an executive board member of the FinTech Sandbox in Boston, an advisory board member of the Commonwealth of Massachusetts Big Data Advisory Committee, and winner of the Boston 50 on Fire. Mona holds a BS and an MS in mechanical engineering from Tufts University and an SM in engineering and management from MIT, where her research focused on the role of customer experience in digital business strategy.
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