Presented By O'Reilly and Cloudera
Make Data Work
31 May–1 June 2016: Training
1 June–3 June 2016: Conference
London, UK

Data-driven businesses: Disrupting business models with big data

carme artigas (Synergic Partners)
9:50–10:10 Wednesday, 1/06/2016
Location: Capital Suite 2/3 Level: Non-technical
Average rating: ****.
(4.67, 3 ratings)

Prerequisite knowledge

Attendees should have an understanding of business skills, big data technology concepts, data science concepts, and cultural and organizational challenges.


Today, the awareness of big data technologies and Hadoop’s adoption for many different use cases has reached an inflection point in terms of maturity. Big data has become mainstream and Hadoop an industry standard. However, most organizations still struggle to realize the value of big data from a business perspective. The most important challenges companies face in realizing the value of big data are implementing a cultural change to become a data-driven organization and the disruption in most industry sectors as a result of the “datafication” of traditional business models. Carme Artigas shares real-world examples focusing on the business side of this technology disruption to show how big data is transforming different industries including retail, insurance, telco, and digital businesses.

Photo of carme  artigas

carme artigas

Synergic Partners

Carme Artigas is the founder and CEO of Synergic Partners, a strategic and technological consulting firm specializing in big data and data science (acquired by Telefónica in 2015). She has more than 20 years of extensive expertise in the telecommunications and IT fields and has held several executive roles in both private companies and governmental institutions. Carme is a member of the Innovation Board of CEOE and the Industry Affiliate Partners at Columbia University’s Data Science Institute. An in-demand speaker on big data, she has given talks at several international forums, including Strata Data Conference, and collaborates as a professor in various master’s programs on new technologies, big data, and innovation. Carme was recently recognized as the only Spanish woman among the 30 most influential women in business by Insight Success. She holds an MS in chemical engineering, an MBA from Ramon Llull University in Barcelona, and an executive degree in venture capital from UC Berkeley’s Haas School of Business.