A number of vital decisions are made across large organizations each day. Providing insight to support better decision making is essential in today’s competitive landscape, leading companies to become more data driven. One enabling element of this data-driven movement is the evolution of new technologies, such as the Hadoop stack, that allow greater access to large sources of information from which insight can be derived. However, the implementation of big data technology does not guarantee success within an organization. So how do you drive value from big data? Drawing on first-hand experience at Marks and Spencer, Pete Williams shares practical examples and advice on how to take your data culture and capability from walk to trot to gallop.
Pete Williams is one of the UK’s top data leaders and influencers. Pete is a passionate advocate of data-driven thinking and a thought leader on the use of analytics to disrupt organizations. In his role as head of enterprise analytics at Marks and Spencer, Pete’s remit includes building an analytic community to empower M&S’s data-driven future.
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