Big data may be past the hype curve, but it’s become notorious in the process. Everyone’s doing it, but no one’s quite sure how you turn it into action and unlock its potential value. Drawing on real-life examples, Neil Carden explores the practice of transforming data into value by examining the factors that slow things down and explaining how they’ve been overcome. Neil examines the expectation gap between what experts and executives think big data is, the theory of turning data into value, challenges faced by businesses and their solutions, and what businesses that want to be successful will buy.
Neil Carden is a director of Aquila Insight, where he enables brands to systematically make better, evidence-led decisions for their customers. Neil has worked in financial services and retail across Europe and the US, making sure that the customer is at the heart of day-to-day and strategic decision making. His tool of choice is customer data (both big data and wee data), and his focus is on creating the people, process, and infrastructure engine that efficiently and effectively transforms customer data into change for customers at the shelf edge. Most recently he has been developing the Co-operative Group’s insight operating model to simplify and speed up the deployment of actionable insight to business decision makers—putting the right nugget of customer insight in front of the right decision maker at the right time.
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