Presented By O’Reilly and Cloudera
Make Data Work
March 5–6, 2018: Training
March 6–8, 2018: Tutorials & Conference
San Jose, CA
Wayde Fleener

Wayde Fleener
Senior Manager, Decision Sciences, General Mills

Wayde Fleener is senior manager of decision sciences at General Mills. A seasoned marketing strategy and analytics leader with experience combining disparate information sources to make the right business decision, Wayde has run all aspects of a marketing analytics function, including managing methods, technology, and people. Over his career, he has led diverse teams helping over 100 Fortune 1000 companies across virtually every industry maximize their investments in marketing.

Sessions

4:30pm5:00pm Tuesday, March 6, 2018
Wayde Fleener (General Mills)
Decision makers are busy. Businesses can hire people to analyze data for them, but most companies are resource constrained and can’t hire a small army to look through all their data. Wayde Fleener explains how General Mills implemented automation to enable decision makers to quickly focus on the metrics that matter and cut through everything else that does not. Read more.