In the machine-learning pipeline, features sit right between raw data and models. Whether the end goal is to classify, cluster, or recommend, the choice of the model is but a minor part of the process. The majority of time is spent on feature engineering.
Good features describe important semantic aspects of raw data and are easy for the model to consume. Techniques for extracting good features from text and images are very different. Semantic content is more readily discoverable in natural text than natural images: words are solid starting points for feature engineering whereas individual pixels are too low level.
Alice Zheng leads a tour of popular feature engineering methods for text, logs, and images, giving you an intuitive and actionable understanding of tricks of the trade.
Alice Zheng leads the machine learning optimization team on Amazon’s advertising platform. She specializes in research and development of machine learning methods, tools, and applications. Outside of work, she is writing a book, Mastering Feature Engineering. Previously, Alice worked at GraphLab/Dato/Turi, where she led the machine learning toolkits team and spearheaded user outreach. Prior to joining GraphLab, she was a researcher in the Machine Learning group at Microsoft Research, Redmond. Alice holds PhD and BA degrees in computer science and a BA in mathematics, all from UC Berkeley.
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