JoLynn Lavin is a manager of decision sciences and analytics at General Mills, where she leads a team of analysts focused on unleashing the power of data to drive consumer-led decision making. Previously, JoLynn was a loyalty marketing consultant helping clients acquire, retain, and build profitable relationships with their customers across virtually every industry. JoLynn holds a master’s degree in agricultural and consumer economics from the University of Illinois at Champaign-Urbana.
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