We’re all aware that disinformation campaigns have targeted political and social movements around the world. The cross-hairs of influence operations have expanded to include high-visibility brands and large enterprises. Responsible corporate leaders must be prepared to defend hard-won brand reputation and equity. Renee Diresta, lead author of the US Senate report about Russian disinformation operations, will discuss how influence operations are manifesting in 2019 as they’ve moved beyond politics. We will review examples affecting brands, and discuss high-level social and corporate implications of the erosion of public trust and public discourse in our information ecosystem.
Renee DiResta is Director of Research at cybersecurity company New Knowledge and a Mozilla Fellow in Media, Misinformation, and Trust. She investigates the spread of disinformation and malign narratives across social networks, and has advised the Congress, the State Department, and senior executives on how to understand and respond to influence operations.
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