The data is the data. This concept, while true, masks the complexity of why we collect and analyze data and relieves us from considering where it comes from. The vast majority of data scientists and AI/ML researchers are interested in understanding human behavior—from advertising and marketing to modeling and replicating human cognition. Because of this, it’s critical to consider both the people who generated the data we analyze and the processes that generate it.
Join Bradley Voytek to explore the human side of data and technology from a neuroscientific, cognitive, and social context.
Bradley Voytek is an associate professor in the Department of Cognitive Science at UC San Diego and is the inaugural Halıcıoğlu Data Science Institute Fellow. In addition, he’s an Alfred P. Sloan Neuroscience Research Fellow and National Academies Kavli Fellow as well as a founding faculty member of the UC San Diego Data Science program and the Halıcıoğlu Data Science Institute. His research lab studies the computational role that neural oscillations play in coordinating information transfer in the brain. To do this, they combine large-scale data mining and machine learning techniques with hypothesis-driven experimental research. He’s also known for his zombie brain “research” with his friend and fellow neuroscientist Timothy Verstynen, with whom he has published the book Do Zombies Dream of Undead Sheep?
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