In late 2017, Jon Francis and Arun Veettil embarked on a journey creating a custom-developed AI-driven martech and personalization platform to better understand the individual customer journey and serve the customers better with personalized products and offers, building an experimentation platform and customized data-driven AI models. They then continually iterated on the models with a fast-paced “test and learn” strategy.
Jon shares their perspective and explain how the platform helped improve marketing and personalization solutions and how it’s better able to understand its customers and suggest relevant products at the right time and context.
Topics include:
Jonathan Francis is vice president of marketing analytics and optimization at Starbucks.
For exhibition and sponsorship opportunities, email strataconf@oreilly.com
For information on trade opportunities with O'Reilly conferences, email partners@oreilly.com
View a complete list of Strata Data Conference contacts
©2019, O'Reilly Media, Inc. • (800) 889-8969 or (707) 827-7019 • Monday-Friday 7:30am-5pm PT • All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners. • confreg@oreilly.com