Presented By
O’Reilly + Cloudera
Make Data Work
March 25-28, 2019
San Francisco, CA
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Transforming behavioral analytics at Atlassian

Rohan Dhupelia (Atlassian), Jimmy Li (Atlassian)
2:40pm3:20pm Thursday, March 28, 2019
Average rating: ****.
(4.67, 3 ratings)

Who is this presentation for?

  • Data engineers and data scientists



Prerequisite knowledge

  • A basic understanding of streaming technologies (e.g., Apache Kafka, AWS Kinesis, etc.)

What you'll learn

  • Learn how Atlassian moved from unstructured clickstream analytics to a defined taxonomy
  • Hear about mistakes to avoid when spinning up a streaming pipeline
  • Explore how behavioral data is changing the way Atlassian builds products


Do you know what your users are doing? When Atlassian asked this question of itself, there was a resounding “no” across the company. Its previous analytics solution was no longer working, especially when it came to behavioral analytics—inconsistent data that the company couldn’t trust was making it really difficult to get accurate insights. To get its analytics to a healthy state, Atlassian had to transform its whole approach by:

  • Creating a new structure taxonomy to bring consistency
  • Building a new pipeline that was more scalable and reliable
  • Integrating better visualizations and querying tools that were easier to use
  • Adding anomaly detection and quality checks to maintain trust in the data
  • Providing tooling to make it easier to send, debug, and manage events
  • Pushing the various teams to adopt this new approach to analytics

Rohan Dhupelia and Jimmy Li discuss this transformation and dive into the technical architecture of the overall solution.

Photo of Rohan Dhupelia

Rohan Dhupelia


Rohan Dhupelia leads the analytics platform team at Atlassian, which focuses on further democratizing data in the company and providing a world-class, highly innovative data platform. Rohan has spent the last 10+ years of his career in the data space across a variety of industries, including FMCGs, property, and technology, doing everything from BI report development to data warehousing and data engineering.

Photo of Jimmy Li

Jimmy Li


Jimmy Li is a versatile principal developer at Atlassian. He has a breadth of experience from working in a variety of teams and countries, and he’s been part of several key initiatives ranging from single sign-on to segmentation and targeted in-product messaging. Most recently, he was the technical lead on an initiative to change Atlassian into a more data-driven organisation by transforming the company’s behavioural analytics solution.

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radhika Morishetty | SR. DATA ENGINEER
04/02/2019 2:32pm PDT

This is really interesting and great presentation. I am looking for slides or presentation recording.

04/01/2019 10:05am PDT

Any chance of slides being made available for this session? I found it very enlightening and would like to share with my team.