Do you know what your users are doing? When Atlassian asked this question of itself, there was a resounding “no” across the company. Its previous analytics solution was no longer working, especially when it came to behavioral analytics—inconsistent data that the company couldn’t trust was making it really difficult to get accurate insights. To get its analytics to a healthy state, Atlassian had to transform its whole approach by:
Rohan Dhupelia and Jimmy Li discuss this transformation and dive into the technical architecture of the overall solution.
Rohan Dhupelia leads the analytics platform team at Atlassian, which focuses on further democratizing data in the company and providing a world-class, highly innovative data platform. Rohan has spent the last 10+ years of his career in the data space across a variety of industries, including FMCGs, property, and technology, doing everything from BI report development to data warehousing and data engineering.
Jimmy Li is a versatile principal developer at Atlassian. He has a breadth of experience from working in a variety of teams and countries, and he’s been part of several key initiatives ranging from single sign-on to segmentation and targeted in-product messaging. Most recently, he was the technical lead on an initiative to change Atlassian into a more data-driven organisation by transforming the company’s behavioural analytics solution.
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