Presented By
O’Reilly + Cloudera
Make Data Work
March 25-28, 2019
San Francisco, CA
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The ethics of analytics

Bill Franks (International Institute For Analytics)
11:50am12:30pm Wednesday, March 27, 2019
Secondary topics:  Ethics
Average rating: ****.
(4.67, 3 ratings)

Who is this presentation for?

  • Anyone who has to make decisions with respect to how to make use of data



Prerequisite knowledge

  • Basic knowledge of common privacy guidelines and analytical methods

What you'll learn

  • Understand some of the ethical, legal, and privacy issues that exist today
  • Explore some of the big questions that organizations must ask themselves to set the right policies
  • Get guidance on how to address the ambiguities and trade-offs


As more and more data is being collected, concerns are constantly being raised about what data is appropriate to collect and how (or if) it should be analyzed. There are many ethical, privacy, and legal issues to consider, and no clear standards exist in many cases as to what is fair and what is foul. This means that organizations must consider their own principles and risk tolerance in order to implement the right policies.

Bill Franks explores a range of ethical, privacy, and legal issues that surround analytics today, framing the big questions to consider and detailing some of the trade-offs and ambiguities that must be addressed to answer them.

Photo of Bill Franks

Bill Franks

International Institute For Analytics

Bill Franks is chief analytics officer at the International Institute for Analytics (IIA). His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 companies to small nonprofit organizations. Previously, he was chief analytics officer at Teradata. Bill is the author of Taming the Big Data Tidal Wave and The Analytics Revolution. You can learn more on his website.