Patrick Phelps is the lead data scientist on ads at Pinterest, focusing on auction dynamics and advertiser success. Previously, Patrick was the lead data scientist at Yelp, leading a team focusing on projects as diverse as search, ads, delivery operations, and HR. He has an engineering background in traffic quality (the art of distinguishing automated systems and malicious actors from legitimate users across a variety of platforms) and held an Insight Data Science fellowship. Patrick is passionate about the ability of data to provide key, quantitative insights to businesses during the decision-making process and is an advocate for data science education across all layers of a company. Patrick holds a PhD in experimental high-energy particle astrophysics.
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