Crystal also helps advertisers and manufacturers balance legal risks and business objectives to minimize the potential for regulator, competitor, or consumer challenge while still executing a successful campaign. Her advertising and marketing experience includes counseling clients on issues involved in environmental marketing, marketing to children, online behavioral advertising (OBA), commercial email messages, endorsements and testimonials, food marketing, and alcoholic beverage advertising. She represents clients in advertising substantiation proceedings and other matters before the Federal Trade Commission (FTC), the US Food and Drug Administration (FDA), and the Alcohol and Tobacco Tax and Trade Bureau (TTB) as well as in advertiser or competitor challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus. In addition, she assists clients in complying with accessibility standards and regulations implementing the Americans with Disabilities Act (ADA), including counseling companies on website accessibility and advertising and technical compliance issues for commercial and residential products. Prior to joining Kelley Drye, Crystal practiced privacy, advertising, and transactional law at a highly regarded firm in Washington, DC, and as a law clerk at a well-respected complex commercial and environmental litigation law firm in Los Angeles, CA. Previously, she worked at the law firm featured in the movie Erin Brockovich, where she worked directly with Erin Brockovich and the firm’s name partner to review potential new cases.
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