Kevin Lyons is senior vice president of data science for digital technology at Nielsen, where he is responsible for leading the vision and execution of Nielsen Marketing Cloud’s analytics and data optimization activities. Previously, Kevin was vice president of analytics and business intelligence at x+1, a leader in audience targeting that leverages sophisticated statistical modeling to surpass traditional online marketing techniques, where he strove to maximize profitable website user behavior via analytics and real-time decisioning; spent over a decade as a vice president responsible for web and marketing analytics at QualityHealth.com, a leading website providing consumer health news and information, and at Harte-Hanks, a large marketing service provider; and served in account management at Grey Direct. Kevin holds a BA in Russian language and Eastern European studies from the University of Illinois at Urbana-Champaign, an MA in medieval history from the Ohio State University, and an MA in applied statistics from Hunter College.
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