Chris Chapo is vice president of customer data and analytics within the customer and strategy team at Gap Inc., where he helps the company increase its ability to best take advantage of quantitative information about customers and ensures all brands take a data-driven approach in transforming the company to be customer obsessed. Chris has extensive experience building data science organizations, teams, and platforms and applying statistical and analytic rigor to a variety of functions, including marketing, customer experience, loyalty, and customer service and support. Previously, he led data teams for a wide variety of companies, including Apple, Intuit, JCPenney, and Enjoy.
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