9:00am-5:00pm, Tuesday, March 6, 2018
While digital transformation affects every aspect of society, few industries have been fundamentally upended as much as media, entertainment, and digital advertising. Not only does digital change what and how we consume media, it also rethinks how we pay for it.
Subscriptions replace rentals; streams replace purchases; infinite choice replaces 50 channels. With two-way interaction, every time you watch a screen it watches you back. Today's media industry is a dynamic of subscribers, feeds, and targeted ads—constantly shifting, still figuring out what it will be when the digital dust settles.
We'll dive deep into this at the Media & Ad Tech Day at Strata. From streaming media and audience ratings, from video games to sports, we'll hear from innovators in ad tech, measurement, automation, and audience engagement about where the media industry is today—and where it's likely to go next.
Alistair Croll, co-chair of Strata Data Conference, teaches Data Science and Critical Thinking at Harvard Business School. Alistair has co-founded Coradiant and Year One Labs, and works with early-stage companies and the Global 2000 on business innovation.
David Boyle leads strategy and insight at MasterClass, where he works with the likes of Stephen Curry, Gordon Ramsay, and Martin Scorsese to help people around the world to be able to learn from the greatest in their field. Passionate about helping businesses to build analytics-driven decision making to make quicker, smarter and bolder decisions, David has built global analytics and insight capabilities for a number of the leading entertainment businesses in the world, including television (the BBC), book publishing (HarperCollins Publishers), and the music industry (EMI Music), that helped shift each organization’s decision making at all levels, from content investment to product and brand development. His other pursuits have included building analytics for global retailers and political campaigns in the US and UK.
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