Oath, a subsidiary of Verizon, brings together digital content brands including Yahoo, AOL, HuffPost, TechCrunch, and more. The firm is driven by data and has seen significant benefits by bringing together the four key elements of a modern analytics program. Vijay Kotu details how how the analytics team at Oath combined mobile, data science, information design, and the linking of modern data lakes using MicroStrategy to realize its transformation into an intelligent enterprise.
This session is sponsored by MicroStrategy.
Vijay Kotu is vice president of analytics at Oath, a Verizon Company, where he leads the implementation of large-scale data and analytics systems to support the company’s online business. He is the coauthor of Predictive Analytics and Data Mining: Concepts and Practice with RapidMiner.
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