As content consumption continues to evolve, the media industry needs deeper insights into consumer behavior. These insights must also become actionable in real or near real time in order to maximize their context and add business value.
Adam Ahringer explains how Disney-ABC TV leverages Amazon Kinesis and MemSQL to provide real-time insights based on user telemetry as well as the platform for traditional data warehousing activities. These technologies enable a strong user experience and deliver more engaging streaming content to customers who watch Grey’s Anatomy, How to Get Away with Murder, and other Disney-ABC TV content.
This session is sponsored by MemSQL.
Adam Ahringer is a software development manager on the data platform team at Disney-ABC TV Digital Media, where he works on the platform that supports ABC’s streaming applications. His experience includes systems engineering, database administration, software development, and technical architecture. He has called Seattle home for many years but grew up in the complete opposite corner of the US—Miami.
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