Five years ago, Wargaming’s CEO had a big vision. Although the company was already making hundreds of millions of dollars from its online gaming, he had the foresight to create a business intelligence organization to enhance the company’s data-driven decision making.
Today, Wargaming uses a best-in-class business intelligence solution to equip its business units with decision-making tools. The company is now able to make significant incremental revenue gains through optimization of new user acquisition, improved player retention and engagement, game monetization, and player win back. Alexander Ryabov and Jonathan Crow explain how Wargaming is winning the battle for bigger profits in the virtual world of online gaming.
This session is sponsored by SAS.
Alexander Ryabov is head of data services for business intelligence at Wargaming. A leader in the definition, implementation, and operation of visionary architectures and solutions, Alexander has a passion for developing high-performing global matrix organizations.
Jonathan Crow is senior director of advanced analytics and business intelligence at Wargaming. An expert in predictive and prescriptive analytics, Jonathan and his team of data scientists analyze video game data and develop models for fraud/cheat detection, business model forecasting, targeted CRM, and marketing optimization to improve processes, player engagement, and revenue.
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