Presented By O'Reilly and Cloudera
Make Data Work
March 13–14, 2017: Training
March 14–16, 2017: Tutorials & Conference
San Jose, CA
Lana Novikova

Lana Novikova
Founder and CEO, Heartbeat AI Technologies

Lana Novikova is the founder and CEO of text analytics startup Heartbeat Ai Technologies, which is bringing a unique perspective to collecting and analyzing affect data. Lana is a market research innovator and tech entrepreneur with a solid research management career and an award-winning portfolio of research inventions. A marketer by training and a market researcher by trade, she was never satisfied with mere numbers and shallow observations, always pushing to understand the “deep why”​ behind peoples’ decisions by connecting the dots between cognitive sciences, consumer research, and marketing. This drive is evident in Heartbeat Ai’s products, which offer insight tools to business leaders who, like Lana, are not satisfied with the "status quo.”


4:30pm5:00pm Tuesday, March 14, 2017
Location: LL20 A
Lana Novikova (Heartbeat AI Technologies)
Average rating: *****
(5.00, 2 ratings)
What if we could rely on text data to be the “secret sauce” for accurate prediction of future events that are based on human decisions, such as elections, consumer behavior, public opinion, and social movements. Lana Novikova shares the results of Heartbeat Ai's experiment to see if it could build a predictive algorithm for national elections using unstructured text data from surveys. Read more.