Lana Novikova is the founder and CEO of text analytics startup Heartbeat Ai Technologies, which is bringing a unique perspective to collecting and analyzing affect data. Lana is a market research innovator and tech entrepreneur with a solid research management career and an award-winning portfolio of research inventions. A marketer by training and a market researcher by trade, she was never satisfied with mere numbers and shallow observations, always pushing to understand the “deep why” behind peoples’ decisions by connecting the dots between cognitive sciences, consumer research, and marketing. This drive is evident in Heartbeat Ai’s products, which offer insight tools to business leaders who, like Lana, are not satisfied with the "status quo.”
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