Presented By O'Reilly and Cloudera
Make Data Work
March 13–14, 2017: Training
March 14–16, 2017: Tutorials & Conference
San Jose, CA

Determining the economic value of your data

William Schmarzo (Dell EMC)
1:30pm5:00pm Tuesday, March 14, 2017
Average rating: *****
(5.00, 4 ratings)

What you'll learn

  • Understand a maturity model that measures how effective your organization is at leveraging data and analytics to power your business models
  • Learn techniques to identify data sources that will yield better predictors or enablers of business performance and methodologies for breaking down your organization’s key business initiatives into its supporting data, analytics, and technology strategy
  • Discover how to “think like a data scientist”
  • Understand the roles of data science and the data lake in supporting your big data business strategy
  • Explore a methodology for determining the economic value of your organization’s data and resulting analytics


Organizations do not need a big data strategy; they need a business strategy that incorporates big data. Most organizations lack a road map for using big data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating big data into the business model.

William Schmarzo discusses the transformative potential of big data before introducing the Big Data Business Model Maturity Index—a guide for helping organizations understand where and how they can leverage data and analytics to power their business models. William also shares worksheets for assessing the business value and implementation feasibility with respect to an organization’s big data use cases.

Photo of William Schmarzo

William Schmarzo

Dell EMC

William Schmarzo is the CTO of Dell EMC, where he is responsible for setting the strategy and defining the service line offerings and capabilities for the EMC Consulting Enterprise Information Management and Analytics service line. Bill has more than two decades of experience in data warehousing, BI, and analytics applications. He authored the Business Benefits Analysis methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements and has served on the Data Warehouse Institute’s faculty as the head of the analytic applications curriculum. Previously, Bill was the vice president of analytics at Yahoo, where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of actionable insights through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing, and sales of their industry-defining analytic applications. Bill is the author of Big Data: Understanding How Data Powers Big Business (forthcoming from Wiley), has written several white papers, and coauthored a series of articles on analytic applications with Ralph Kimball. He is a frequent speaker on the use of big data and advanced analytics to power an organization’s key business initiatives. Bill holds a master’s degree in business administration from the University of Iowa and a bachelor of science degree in mathematics, computer science, and business administration from Coe College. You can find out more on the EMC website.

Comments on this page are now closed.


Picture of Bill Schmarzo
03/14/2017 11:48pm PDT

I will have Strata post them to this site. Not sure how fast that’ll happen.

Shahid Shafi | DIRECTOR,IT
03/14/2017 6:38am PDT

Where can I find the slidedeck for this presentation?