New users are the most delicate for any service. Nailing their first experience with your product is essential to growing your user base. Maura Lynch offers an overview of Pinterest’s hybrid-curation approach to creating compelling content streams for users when there is very little signal as to their preferences. Maura also discusses how Pinterest identifies high-quality topical content at scale and shares the challenges Pinterest has faced along the way.
Maura Lynch is a product manager at Pinterest. Before joining product, she worked in analytics both at Pinterest and in gaming for several years. Maura started her career in research in physics at Duke and in economics at the Federal Reserve.
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