Presented By O'Reilly and Cloudera
Make Data Work
March 13–14, 2017: Training
March 14–16, 2017: Tutorials & Conference
San Jose, CA

Transamerica's journey to Customer 360 and beyond

Vishal Bamba (Transamerica), Rocky Tiwari (Transamerica)
2:40pm3:20pm Wednesday, March 15, 2017
Business case studies, Strata Business Summit
Location: 210 D/H Level: Intermediate

Who is this presentation for?

  • People working in financial services and data platforms

Prerequisite knowledge

  • A basic understanding of big data technologies

What you'll learn

  • Explore Transamerica's Customer 360 implementation, including Neo4j integration with Hadoop, self-service analytics, and machine learning to support segmentation models


Transamerica sells a wide array of products in the insurance, investment, and retirement spaces. Over the last two years, Transamerica has implemented a Customer 360 solution on big data. Vishal Bamba and Rocky Tiwari offer an overview of the Customer 360 platform and the work done afterward to utilize this technology, including graph databases and machine learning to help create targeted segments for products and campaigns.

Topics include:

  • Batch and real-time streaming ingestion to support Customer 360
  • Graph databases
  • Self-service analytics on Hadoop
  • Machine learning on Hadoop
Photo of Vishal Bamba

Vishal Bamba


Vishal Bamba is vice president of strategy and architecture at Transamerica Technology, where he leads a team focusing on innovation initiatives within the enterprise. Vishal has over 15 years of experience in distributed systems and has led many innovation projects. He has consulted and worked for several companies including Disney, Getty, Northrop, and AIG/SunAmerica. Vishal holds an MS in computer science from the University of Southern California.

Rocky Tiwari


Rocky Tiwari is the manager of innovation and architecture at Transamerica.