Telco operators have worked with big data even before it had a name. By making data work for them, they have improved quality of service and customer satisfaction and have been some of the first companies to truly monetize their data.
Leveraging massive amounts of data has been a technical and architectural challenge. Most telco operators have adopted data lakes as cost-effective, highly scalable architectures for collecting and processing massive volumes of data and data types. Emirates Integrated Telecommunications Company (du), one of the UAE’s largest telecommunications companies, is addressing this issue with a game-changing modern data lake architecture.
Dirk Jungnickel explains how Dubai-based telco leader du leverages big data to create smart cities and enable location-based data monetization, covering business objectives and outcomes and addressing technical and analytical challenges.
Dirk Jungnickel is a senior vice president heading the central Business Analytics and Big Data function of Emirates Integrated Telecommunications Company (du), which integrates data warehousing, big data platforms, BI tools, data governance, business intelligence, and advanced analytics capabilities. Following an academic career in theoretical physics, with more than seven years of postdoctoral research, he has spent 17 years in telecommunications. A seasoned telecommunications executive, Dirk has held a variety of roles in international firms, including senior IT and IT architecture roles, various program management and business intelligence positions, the head of corporate PMO, and an associate partner with a global management and strategy consulting firm.
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