Presented By O'Reilly and Cloudera
Make Data Work
March 13–14, 2017: Training
March 14–16, 2017: Tutorials & Conference
San Jose, CA

Big data for operational insights

Felix Gorodishter (GoDaddy)
11:00am11:40am Wednesday, March 15, 2017
Data engineering and architecture, Enterprise adoption
Location: 230 A Level: Beginner
Secondary topics:  Architecture, Data Platform, Streaming
Average rating: ****.
(4.25, 4 ratings)

Who is this presentation for?

  • Engineers, architects, and DevOps engineers

Prerequisite knowledge

  • A basic understanding of Hadoop building blocks

What you'll learn

  • Learn how GoDaddy collects and manages its data
  • Discover approaches to analyzing data at scale
  • Understand how to summarize and present common data to both DevOps and executives


Harnessing the power of data is the future of business. GoDaddy is constantly trying to improve its customer experience and internal operations by understanding massive amounts of data and is on the path to transform its business by leveraging Hadoop in conjunction with an enterprise-wide, Kafka-backed data ingest pipeline along with Elasticsearch, Spark, and Cassandra to perform anomaly detection, real-time log visualization, alerting, remediation, and batch reporting on hundreds of thousands of events per second across its products and IT data.

Felix Gorodishter shares GoDaddy’s big data journey from a farm of data silos to a centralized platform capable of supporting data ingest and visualization throughout its enterprise. Learn how GoDaddy collects and manages its data, which ranges from business units like hosting and domains to network and hardware events across its fleet of servers and network devices.

As GoDaddy was transforming its data ingest, it also took on the challenge of understanding what it was collecting in order to answer key business questions, such as:

  • Where is this attack coming from?
  • How many servers are fully patched?
  • What is the cache hit rate on the Managed WordPress platform?
  • What is the customer experience of the website on each ISP in New York when GoDaddy enables a new CDN?
  • How do you get alerted when a particular error occurs on a router line card?

Felix discusses how GoDaddy went about answering those questions by leveraging a wide range of technologies including Kafka, Spark, Hadoop, Elasticsearch, and other open source tools.

Photo of Felix Gorodishter

Felix Gorodishter


Felix Gorodishter is a software architect at GoDaddy. Felix is a web developer, technologist, entrepreneur, husband, and daddy.