Presented By O'Reilly and Cloudera
Make Data Work
March 13–14, 2017: Training
March 14–16, 2017: Tutorials & Conference
San Jose, CA

Streams: Successfully transforming your business one millisecond at a time

Manny Puentes (Rebel AI)
2:40pm3:20pm Thursday, March 16, 2017
Real-time applications
Location: LL20 D Level: Beginner
Average rating: ***..
(3.00, 2 ratings)

Who is this presentation for?

  • CTOs and enterprise architects, DevOps engineers, application engineers and developers, data scientists, and managers in the digital media industry

Prerequisite knowledge

  • A basic understanding of big data technologies like Hadoop

What you'll learn

  • Understand how to build a pipeline to support a highly transactional business using fault-tolerant technologies, especially when it comes to accurately reporting revenue
  • Explore new technologies to simplify different parts of your data pipeline and what business decisions and business logic should be considered when architecting a data pipeline


In 2016, digital advertising overtook TV in overall media spend, surpassing $70 billion in annual revenue. The companies that will come out on top in this new digital media landscape will be those that can cut through the noise and reach the right consumer with the right message at the right time.

Rebel AI builds platforms that have to decide which ad to serve to a particular user in a matter of milliseconds—and report on it in real time to our clients. Manny Puentes explains how Rebel AI decides which ads to serve across devices and how it delivers multidimension reporting in milliseconds by leveraging data pipelines that use Hadoop, Spark, Kafka, Cascading, Oozie, and Druid. These technologies were selected because of the simplicity this pipeline provides. In any company, technology should exist to serve the business, not the other way around. Manny stresses the importance of having each piece of the pipeline be fault-tolerant and scalable for the sake of growing and protecting the business.

By the end of this session, you’ll understand the benefits of layering these technologies and how you can apply the same process in order to transform your businesses.

Photo of Manny Puentes

Manny Puentes

Rebel AI

Manny Puentes is an experienced executive leader in the digital advertising and software industries. He is the founder and CEO of Boulder-based startup Rebel AI, which addresses some of the digital advertising industry’s most pressing problems through strategic consulting and a suite of products built to ensure ad security and quality in programmatic media trading. With more than 20 years of experience in digital advertising, Manny has led engineering and product teams to build a number of enterprise-scaled platforms for digital media trading by leveraging specialities in real-time bidding, data pipeline architecture, natural language processing, and machine learning.