Presented By O'Reilly and Cloudera
Make Data Work
March 28–29, 2016: Training
March 29–31, 2016: Conference
San Jose, CA

You have more data than you think. Time to put it to work

Jana Eggers (Nara Logics)
4:00pm–4:20pm Tuesday, 03/29/2016
Data-driven Business Day
Location: 210 D/H
Average rating: ****.
(4.20, 5 ratings)

After talking to over a hundred organizations about artificial intelligence, deep learning, and machine learning over the last 18 months, Jana Eggers knows that we are not expanding how we are looking at our data. We have become stuck in a data rut, where we’re still grappling with the organization of and, yes, even size of our data rather than thinking beyond the current framework. Drawing on examples spanning various industries, Jana explains why it’s hard to advance to the next level when we are boxing ourselves in with what we currently know and offers the following lessons:

  1. Data leaves its fingerprints throughout our organization, and we should be using those fingerprints as well as the data itself.
  2. Like many other problems, you need to approach big (or even bigger-than-you-are-considering-now) data differently (i.e., this is not about scaling current methods).
  3. Sparse and disparate data is beneficial. Stop ignoring it!

Examples include:

  • A major media company that tracked but didn’t utilize information on when and how long a customer watched something because “we have so much other data we are still trying to make work”
  • A deals site that believed it couldn’t find rich data on the products or offers it was selling because “it isn’t worth the effort with things sell so quickly”
  • An energy corporation and pharma company that weren’t taking advantage of fluctuations to optimize business because “we don’t always have complete information”
  • A healthcare company and construction software company that spent many (wo)man hours every day searching for information because “we can’t reconcile and dedup the data we have”
Photo of Jana Eggers

Jana Eggers

Nara Logics

Jana Eggers is CEO of Nara Logics, a neuroscience-inspired artificial intelligence company providing a platform for recommendations and decision support. A math and computer nerd who took the business path, Jana has had a career that’s taken her from a three-person business to fifty-thousand-plus-person enterprises. She opened the European logistics software offices as part of American Airlines, dove into the internet in ’96 at Lycos, founded Intuit’s corporate Innovation Lab, helped define mass customization at Spreadshirt, and researched conducting polymers at Los Alamos National Laboratory. Her passions are working with teams to define and deliver products customers love, algorithms and their intelligence, and inspiring teams to do more than they thought possible.