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Addressing Big Data challenges for Real-time Personalized Medicine

Amit Sinha (SAP)
Sponsored Sessions Salon G-F
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Big data holds big promises in areas of personalized care, patient engagement, and medical research. Recent advances in the medical sciences require a technology platform that can deliver on all dimensions of this big data. A foundation that can converge various data sources, clinical, biological, and lifestyle while providing predictive and prescriptive real-time insights is necessary to create more breakthroughs than previously possible. SAP in collaboration with leading medical research institutions in genomics, cancer research centers and care providers has achieved breakthrough results in healthcare data processing using SAP HANA.

This keynote is sponsored by SAP

Photo of Amit Sinha

Amit Sinha


Amit Sinha is a Senior Vice President at SAP, leading Database & Technology Innovation Marketing. With more than 10 years of experience, Amit has global responsibility for driving strategic product marketing activities for SAP’s database and break-through technology innovations targeting to achieve defined revenue goals and thought leadership in the industry. In addition, he is leading the marketing strategy for key product launches, such as its database and cloud platforms, as well as its new business to consumer and enterprise applications. Previously, Amit was the Head of Marketing for SAP’s breakthrough database innovation, SAP HANA, responsible for its market introduction and adoption including mass enablement of customers, partners and developers. Also, Amit gained experience in enabling field teams globally on product positioning, pricing, go to market campaigns and customer references for one of SAP’s key technology platforms. Amit holds a Master of Business Administration in Technology Marketing from Haas School of Business, University of California Berkeley.

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