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Consumer Engagement: Why it matters and how to measure it

Moderated by:
Jordan Shlain (Healthloop)
Alexandra Drane (Eliza Corporation), Sridhar Iyengar (AgaMatrix)
Average rating: ****.
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In this session, an expert panel explores consumer behavior. Big data is a huge win for for quants, but what will it take for patients to embrace it? Evidence shows that engagement strategies based on an understanding of individuals as whole people in time — not just as temporary patients — and designed to make a human connection have the greatest impact. But how are retailers going to respond to the increasingly data driven nature of device and drug sales? And will payers actually pay for it?

Photo of Jordan Shlain

Jordan Shlain


Dr. Jordan Shlain is a practicing primary care doctor, a digital health entrepreneur, a provocateur, a writer and respected thought leader in national health policy. He is known in the health community as an advocate for physicians and patients.

Dr. Shlain is a health advisor to the Aspen Institute, the Partnership for the future of Medicare and sits on the board of the Hope Street Group and is a Mayoral appointed Commissioner on the Health Service Systems Board of San Francisco. He serves on the board of the American Academy of Private Physicians, WildAid and the Institute for Responsible Nutrition’s Doctors Food Project.

After graduating from UC Berkeley and before attending Georgetown Medical school, Dr. Shlain spent a year teaching high school science in Western Kenya with WorldTeach.

He is an active health investor and advises many venture capital and private equity firms. He is the founder and chairman of Heathloop, the ‘missing piece’ in the healthcare puzzle.

Photo of Alexandra Drane

Alexandra Drane

Eliza Corporation

As a founder, chief visionary officer and chair of the board at Eliza Corporation, the pioneer and recognized leader in Health Engagement Management, Alexandra Drane has proven herself as a visionary, whose ideas on using technology to engage people in their health – and her belief in adding a touch of joy to the often staid world of healthcare communications – have been adopted by the nation’s top healthcare organizations, with resulting outcomes such as:

•Increasing the rate of childhood immunizations in underserved areas by 30 percent over a three-year period (This project was acknowledged at the Center for Disease Control’s 41st National Immunization Conference in March, 2007 for the Most Improved Award for Urban Areas)

•Saving health plan members $11 million over the course of 18 months through proactive outreach that notified members of less expensive prescription drug alternatives

•Increasing the number of hypertensive members “in control” of their blood pressure by 56 percent

•Increasing antidepressant medication adherence by 16 percent over a 90-day period

•Increasing colon cancer screening rates by 66 percent in a commercial population and by 137 percent in a Medicare population

•Increasing participation in on-line smoking cessation programs four-fold, and more than doubling participation in on-line weight management and stress management programs

Alexandra also has channeled her passion for engaging people in potentially difficult health-related conversations into another cause she feels strongly about—communicating end-of-life wishes with loved ones. In October 2008, Alexandra co-founded Engage with Grace, a not-for-profit movement that has proven to be a safe place for individuals looking for information, support, and guidance about end-of-life discussions. Since its launch, through only viral grassroots promotions, Engage with Grace has been added to the healthcare lexicon as a top-ten phrase and is credited with establishing the first-ever Blog Rally to increase awareness and build community. In 2010, Alexandra co-founded a non-profit, web-based movement called SeduceHealth that aims to reframe how the healthcare industry communicates with the people it serves by adding greater passion, joy, and inspiration.

Alexandra holds a bachelor’s degree in economics from Tufts University, where she graduated summa cum laude and Phi Beta Kappa. Alexandra sits on the Board of Eliza, the Board of Advisors of TEDMED, the Harvard Executive Sleep Council, and is Vice Chair of the Board of Trustees for Beth Israel Deaconess Medical Center (a Harvard Teaching Hospital) in Boston, MA. She also sits on the Board of Directors of the Coalition to Transform Advanced Care (C-TAC) and co-chairs C-TAC’s Public Engagement Workgroup. Alexandra is a member of the Health Executive Leadership Network, Women Business Leaders of the U.S. Health Care Industry Foundation, and is a trustee of several charitable trusts.

Photo of Sridhar Iyengar

Sridhar Iyengar


Sridhar Iyengar Ph.D. is the founder and CTO of AgaMatrix, a rapidly growing medical device company that invents, designs, and manufactures blood glucose meters and biosensors for people with diabetes. AgaMatrix products are sold worldwide by Sanofi, Medco, Walmart, Target, and are used by millions of patients across the globe.

AgaMatrix’s core technology “WaveSense” combines Sridhar’s background in electrical engineering and biological sciences into the concept of Dynamic Electrochemistry which couples an advanced DSP approach to enhance biosensor performance.

AgaMatrix recently released the first medical device capable of analyzing blood that works with the iPhone and is helping shape the future of mobile health.

Sridhar has several patents granted under his name and received his Ph.D. from Cambridge University as a Marshall Scholar.

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