Embracing Personalized Medicine Safely

David Houlding (Intel)
Sponsored Sessions
Location: Yosemite C Level: Intermediate
Average rating: ***..
(3.50, 2 ratings)

Personalized medicine promises to deliver amazing benefits to the quality of patient care. This major trend also brings several privacy and security risks associated with the addition of sensitive genetic information to EHRs, and new ways of collecting, using, retaining, disclosing and disposing of sensitive healthcare information. Concurrently, compliance with the complexity of regulations is proving a daunting challenge. This includes HIPAA, HITECH Act, GINA at the national level, as well as state level regulations, most of which now also include breach notification rules that compel disclosure of breaches and drive significant damage including lost business. Breaches have reached alarming levels both in terms of frequency and business impact, affecting all types and sizes of healthcare organizations. Protecting valuable IP associated with innovative new approaches to personalized medicine is also a key concern. Safely embracing and benefitting from personalized medicine requires avoiding security incidents such as breaches. Practical strategies may be used to manage these risks with a proactive, preventative, and holistic approach, also working with the common challenge of limited budget available for privacy and security. With concurrent trends such as consumerization BYOD and social media empowering healthcare workers, the importance of user experience with security, and how it can impact compliance and risk is increasingly important. Security safeguards must be performant, robust, usable and cost effective, or otherwise risk compelling healthcare workers to seek alternative ways to get their work done that can lead to both non-compliance and additional risk. For example these risky alternatives may include the use of personal devices including smartphones, tablets, USB keys, file transfer services, or personal email. User experience with security in personalized medicine is particularly important with large data sets associated with genetic information that can swamp traditional security safeguards, negatively impact the healthcare worker user experience, and lead to the use of risky alternatives and non-compliance. Increasingly, the core of security safeguards is moving into hardware for increased performance, robustness to sophisticated malware, usability and reduced cost. In personalized medicine, hardware assisted security solutions provide an avenue to enable improved user experience with strong security, avoiding the need for risky alternatives, and enabling improved compliance, and lower risk.

This session is sponsored by Intel

Photo of David Houlding

David Houlding


David Houlding is the Healthcare Privacy & Security Lead Architect at Intel, with 20 years of experience in healthcare, enterprise architecture and privacy & security. David is responsible for tracking healthcare trends, privacy & security risks they drive, and best practices for managing risks globally. As the former Lead Architect for the Intel Health Guide System, and prior to that the Chief Architect of Perot Systems Healthcare Payer Systems, David has extensive experience in healthcare (provider and payer) and privacy & security. With several patents granted by the USPTO, David has a proven track record for innovation. David is a CISSP (Certified Information Systems Security Professional), a CIPP (Certified Information Privacy Professional), and has a Master of Applied Science in Data Compression and Digital Signal Processing from Simon Fraser University, British Columbia, Canada. David has presented keynotes and sessions, and participated in panel discussions at numerous major industry conferences including HIMSS, mHealth Summit, HealthTech NextGeneration, InfoSec, NIST HIPAA Security Conference, iHT2 Health IT Summit, NIST Security Automation Conference, Enterprise Architecture Practitioners Conferences, Innovation Insights, and several other conferences. He has published and contributed to numerous articles in major trade journals including Healthcare Technology Online and Dr. Dobb’s Journal. David has also made contributions to book publications including XML Unleashed, and has been interviewed for newspaper and other articles.


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