Presented By O'Reilly and Cloudera
Make Data Work
5–7 May, 2015 • London, UK
Joerg Blumtritt

Joerg Blumtritt
CEO, Datarella

Website | @jbenno

Joerg Blumtritt is founder and CEO of Datarella, a computational social science startup that delivers mobile analytics, self-tracking solutions, and data science consulting.

After graduating from university with a thesis on machine learning, Joerg started working as a researcher in behavioural sciences, focusing on nonverbal communication. His projects were funded by an EU commission, the German federal government, and the Max Planck Society. He subsequently ran marketing and research teams for TV networks ProSiebenSat.1 and RTL II, and magazine publisher Hubert Burda Media. As European operations officer for Tremor Media, a New York-based video ad network, Joerg was in charge of building its European enterprises. Recently he worked as managing director for MediaCom Germany.

Joerg is founder and chairman of the German Social Media Association (AG Social Media), and is co-author of the Slow Media Manifesto. Joerg blogs about Big Data and the future of social research at, and about The Quantified Self at


10:55–11:35 Thursday, 7/05/2015
Privacy, Law, & Ethics
Location: St. James / Regents
Majken Sander (Majken Sander), Joerg Blumtritt (Datarella)
Average rating: ****.
(4.40, 5 ratings)
Algorithms define the meaning we get from data. Arbitrary decisions are regularly built into our analytics by chosen method, setting parameters, or dealing with missing values. These value judgments are not present in the privacy discussion or business point of view. However, they may be much more important than the more obvious data collection or secure storage. Read more.