Presented By O'Reilly and Cloudera
Make Data Work
5–7 May, 2015 • London, UK

How to datafy your business

carme artigas (Synergic Partners)
16:10–16:30 Tuesday, 5/05/2015
Data-Driven Business Day
Location: Buckingham Room Palace Suite
Average rating: ***..
(3.67, 12 ratings)
Slides:   1-PDF 
“Datafication” is a new term used to describe the process of turning an existing business into a “data business.” This is affecting many industry and services sectors ( banking, insurance, retail, public administration…) that see a huge transformation in their business models in a similar way that internet changed former brick&mortar business into digital ones. While then we saw a “ dematerialization” phenomena we are seeing how a “datafication” phenomena, where data itself is the business model . For this , companies must be aware of the economic value of data as an asset and data monetization strategies must be in place. New data sources (open data, machine generated data) have a key role as well as the need to protect data privacy.

The presentation will show different examples of business sectors ( industry, services and public administrations) where data can become the business model. Data monetization strategies will be explained, linking this with the need of treating data as an economic asset, making data accessible inside and outside the company boundaries,as well as technical aspects such as “apification” that are key to exploit data from an economic perspective. In all senses, companies must have their “ data differentiation factor”, that is what type of data they own that are unique and therefore enable them to have a competitive advantage.

Photo of carme  artigas

carme artigas

Synergic Partners

Carme Artigas is the founder and CEO of Synergic Partners, a strategic and technological consulting firm specializing in big data and data science (acquired by Telefónica in 2015). She has more than 20 years of extensive expertise in the telecommunications and IT fields and has held several executive roles in both private companies and governmental institutions. Carme is a member of the Innovation Board of CEOE and the Industry Affiliate Partners at Columbia University’s Data Science Institute. An in-demand speaker on big data, she has given talks at several international forums, including Strata Data Conference, and collaborates as a professor in various master’s programs on new technologies, big data, and innovation. Carme was recently recognized as the only Spanish woman among the 30 most influential women in business by Insight Success. She holds an MS in chemical engineering, an MBA from Ramon Llull University in Barcelona, and an executive degree in venture capital from UC Berkeley’s Haas School of Business.