Presented By O'Reilly and Cloudera
Make Data Work
December 1–3, 2015 • Singapore
Sonal Goyal

Sonal Goyal
Founder, CEO, Nube

Website | @sonalgoyal

Sonal is the founder and CEO at Nube Technologies (, a startup focussed on big data preparation and analytics. Nube Technologies builds business applications for better decision making through better data. Nube’s fuzzy matching product Reifier helps companies get a holistic view of enterprise data.

By linking and resolving entities across various sources, Reifier helps optimize the sales and marketing funnel, promotes enhanced security and risk management and better consolidation and reporting of business data. We help our customers build better and effective models by ensuring that their underlying master data is accurate.


4:50pm–5:30pm Thursday, 12/03/2015
Hadoop & Beyond
Location: 334-335 Level: Intermediate
Dave Chan (UBM Asia), Sonal Goyal (Nube)
Average rating: ****.
(4.00, 7 ratings)
UBM Asia is the largest trade show organizer in Asia. To deal with duplicate customer records and ensure clean marketing data, UBM Asia has built an end to end solution using Reifier from Nube Technologies built atop Spark. This talk will discuss UBM's use case and our use of Reifier fuzzy matching engine, Spark and machine learning. We will also cover Reifier's architecture and usage of Spark. Read more.