Presented By O'Reilly and Cloudera
Make Data Work
December 1–3, 2015 • Singapore

How To Stop Worrying and Learn to Love Qualitative Data

Farrah Bostic (The Difference Engine)
10:05am–10:20am Thursday, 12/03/2015
Location: Summit 1-2
Average rating: ***..
(3.97, 32 ratings)

Most organizations are doing qualitative research badly, and then blaming the research participants. They also discount the utility of qualitative approaches in innovation – but qualitative data may be your best bet for discovering new opportunity spaces. This talk will highlight the top 5 mistakes we make in collecting and analyzing qualitative data, how to do it better, and how it can inspire your next big thing.

Photo of Farrah Bostic

Farrah Bostic

The Difference Engine

Farrah Bostic is the founder of the Difference Engine, which she created based on her belief that deep understanding of customer needs is essential to growing businesses through great products and services. Farrah has honed her customer-centric insights as an advisor to some of the world’s most respected brands, including Apple, Microsoft, Disney, Samsung, and UPS. Previously, she began her career as a creative and then went on to be a strategist at leading agencies, including Wieden+Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, and Digitas, where she was group planning director and mobile strategy lead; she also ran innovation as a partner at Hall & Partners and developed digital tools for online qualitative research as SVP of consumer immersion at OTX.