Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY
Alexander White

Alexander White
co-founder, Next Big Sound


Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. From social to streaming to sales, Next Big Sound combines artist activity with context to help the modern music industry make decisions.

White and his co-founders have been featured in Fast Company (#1 most innovative company in the music industry, 2015), Forbes (30 under 30) in the music category three times, Billboard (10 best music companies), Bloomberg BusinessWeek (25 under 25), Entrepreneur Magazine’s 30 under 30 list in the New York Times, CNN, Fox Business, Washington Post, TechCrunch, and more.

Next Big Sound works with thousands of customers, from individual artists to global major labels, and licenses two charts to Billboard magazine. In 2012 the startup announced a $6.5 million series A financing from IA Ventures, Foundry Group, SoftTechVC, and other notable angel investors. In 2015 Pandora Media, Inc. announced that they were to acquire Next Big Sound, and the acquisition was finalized in July 2015.


9:00am–5:00pm Tuesday, 09/29/2015
Data-driven Business
Location: 1 E14 / 1 E15
Alistair Croll (Solve For Interesting), Farrah Bostic (The Difference Engine), Mark Madsen (Teradata), krish venkataraman (Syncsort), Amy O'Connor (Cloudera), Bill Franks (Teradata Corporation), Jake Kendall (Bill & Melinda Gates Foundation), Tricia Wang (Constellate Data ), Cecile Barbaroux (Schibsted Classified Media), Kristi Marotta (Allstate), Adam Devine (WorkFusion), Rahel Jhirad (Hearst), Alexander White (Next Big Sound), Jana Eggers (Nara Logics), Vincent Dell'Anno (Accenture), Fredrik Backner (Telia Company ), Bill Moschella (Evariant), Florin Trandafir (Nokia)
Average rating: ****.
(4.20, 5 ratings)
All-day: For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with big data. It's the missing MBA for a data-driven, always-on business world. Read more.
2:40pm–3:00pm Tuesday, 09/29/2015
Location: 1 E14/1 E15
Alexander White (Next Big Sound)
Average rating: ***..
(3.89, 9 ratings)
Now is a pertinent time to step back and once again explore the state of the online music industry through the lens of data. How rapidly are we adopting streaming? (Rapid may be an understatement.) Which platforms are we using more frequently to keep tabs on artists? (Pics or it didn’t happen!) What impact does withholding content from any given service have? (I’m looking at you, Taylor.) Read more.