Alex White co-founded Next Big Sound in 2008, while in his last semester at Northwestern University. The analytics service measures daily music consumption and purchase decisions around the globe. From social to streaming to sales, Next Big Sound combines artist activity with context to help the modern music industry make decisions.
White and his co-founders have been featured in Fast Company (#1 most innovative company in the music industry, 2015), Forbes (30 under 30) in the music category three times, Billboard (10 best music companies), Bloomberg BusinessWeek (25 under 25), Entrepreneur Magazine’s 30 under 30 list in the New York Times, CNN, Fox Business, Washington Post, TechCrunch, and more.
Next Big Sound works with thousands of customers, from individual artists to global major labels, and licenses two charts to Billboard magazine. In 2012 the startup announced a $6.5 million series A financing from IA Ventures, Foundry Group, SoftTechVC, and other notable angel investors. In 2015 Pandora Media, Inc. announced that they were to acquire Next Big Sound, and the acquisition was finalized in July 2015.
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