Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY
Vivek Farias

Vivek Farias
Co-Founder and CTO, Celect

Website | @celect

Vivek Farias is chief technology officer and co-founder of Celect. He is the Robert N. Noyce Professor of Management at MIT’s Sloan School. His research has led to numerous innovations in operations, supply-chain, and yield management. Prior to academia he worked in algorithmic finance. He received his PhD in electronic engineering at Stanford.


2:05pm–2:45pm Thursday, 10/01/2015
Data-driven Business
Location: 1 E10 / 1 E11 Level: Intermediate
Vivek Farias (Celect)
Average rating: ***..
(3.33, 9 ratings)
How can a retailer discover that expensive handbags have a large upside in Lancaster, PA, a fact that doesn't fit demographic stereotypes? The answer lies in understanding customer choice, that what a customer buys is constrained and influenced by what they're offered. Explore a new approach to machine learning, which models customer choice patterns and preferences from sparse transactional data. Read more.