Bob leads Technical Marketing for Cisco’s Data Virtualization (formerly Composite Software) and Analytics Business Units. In this role Bob guides thought leadership, analyst relations and new market penetration efforts.
Bob was the EVP of Marketing at Composite Software for seven years prior to its acquisition by Cisco in 2013. At Composite, Bob established data virtualization as a category and Composite as the market leader including co-authoring the first book on Data Virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.
Bob’s has driven multiple market transitions including creation of the Data Virtualization, and IT Governance categories and held executive level marketing and business development roles at Oracle, PeopleSoft and Mercury Interactive (Kintana). Bob has also held management roles at Ernst & Young and Intel.
Bob holds a MS degree in Management from the Massachusetts Institute of Technology and a BS degree in Business Administration from the University of California at Berkeley, where he graduated Phi Beta Kappa.
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