Presented By O'Reilly and Cloudera
Make Data Work
Sept 29–Oct 1, 2015 • New York, NY
Tricia Wang

Tricia Wang
Global Tech Ethnographer, Constellate Data

Website | @triciawang

With more than 15 years’ experience working with designers, engineers, and scientists, Tricia Wang has a particular interest in designing human-centered systems. Tricia advises organizations on integrating big data and what she calls “thick data”—data brought to light using digital-age ethnographic research methods that uncover emotions, stories, and meaning—to improve strategy, policy, products, and services. Organizations she has worked with include P&G, Nokia, GE, Kickstarter, the United Nations, and NASA. Tricia recently finished an expert-in-residency at IDEO, where she extended and amplified IDEO’s impact in design research. When not working with organizations, she spends the other half of her life researching online anonymity and the bias towards the quantifiable. Recognized as a leading authority on applied research, human-centered design, social media, and Chinese Internet culture, Tricia’s work and points of view have been featured in Slate, the Atlantic, Al Jazeera, Fast Company, Makeshift, and Wired. A sought-after speaker, she has given talks at conferences such as Lift, Strata, IxDA, Webstock, and South by Southwest. She has also spoken at Wrigley, P&G, Nike, 21st Century Fox, Tumblr, and various investment firms.

Tricia began her career as a documentary filmmaker, an HIV/AIDS activist, a hip-hop education advocate, and a technology educator in low-income communities. She has worked across four continents; her life philosophy is that you have to go to the edge to discover what’s really happening. She’s the proud companion of dog #ellethedog. She also oversees Ethnography Matters, a site that publishes articles about applied ethnography and technology to a public audience. Tricia has a BA in communication and PhD in sociology from UC San Diego. She holds affiliate positions at Data and Society, Harvard University’s Berkman Center for Internet & Society, and New York University’s Interactive Telecommunications Program (ITP). She is also a Fulbright Fellow and National Science Foundation Fellow, where she is the first Western scholar to work with the China Internet Network Information Center (CNNIC) in Beijing, China.


9:00am–5:00pm Tuesday, 09/29/2015
Data-driven Business
Location: 1 E14 / 1 E15
Alistair Croll (Solve For Interesting), Farrah Bostic (The Difference Engine), Mark Madsen (Teradata), krish venkataraman (Syncsort), Amy O'Connor (Cloudera), Bill Franks (Teradata Corporation), Jake Kendall (Bill & Melinda Gates Foundation), Tricia Wang (Constellate Data ), Cecile Barbaroux (Schibsted Classified Media), Kristi Marotta (Allstate), Adam Devine (WorkFusion), Rahel Jhirad (Hearst), Alexander White (Next Big Sound), Jana Eggers (Nara Logics), Vincent Dell'Anno (Accenture), Fredrik Backner (Telia Company ), Bill Moschella (Evariant), Florin Trandafir (Nokia)
Average rating: ****.
(4.20, 5 ratings)
All-day: For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with big data. It's the missing MBA for a data-driven, always-on business world. Read more.
1:45pm–2:05pm Tuesday, 09/29/2015
Location: 1 E14/1 E15 Level: Non-technical
Tricia Wang (Constellate Data ), Matt LeMay (Constellate Data)
Average rating: ***..
(3.50, 8 ratings)
As we use data to better understand our customers, how do we make sure that we retain the human dimension of that data -- the stories, language, and irreducible complexity that too often get lost in a “data-driven” world? In this talk, we will share actionable strategies for integrating qualitative and quantitative data, and how these strategies delivered transformative results for O'Reilly. Read more.